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Union Street Festival is the longest-running street festival in San Francisco; celebrating its 45th year as one of the city’s most iconic events. The event features 250+ high-end craft vendors, some of the best local food vendors and drinks, and top local musicians throughout the event, family-friendly attractions, and unique experiences like the waiter's race, which is a thrilling competition of restaurant waiters who can race up the hill fastest with their serving tray and glass.


For more questions please refer to the FAQ’s below.

Sponsorship Inquiry

Are you hoping to have a display or experiental space to market your products or services?
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About the Event

When and where is Union Street Festival?

Union Street Festival takes place June 3-4, 2023 • 11am to 7pm (Saturday), 10am to 6pm (Sunday) in the historic Cow Hollow District in San Francisco. Located on Union Street between Gough Street and Filmore Street.

What is the Union Street Festival and what are the attractions at the event?

Originally created in 1976 as a destination arts and crafts festival; over the years Union Street Festival has grown to offer attractions for the whole family. Featuring non-stop live music all day on stage and throughout Union street, high-end handmade arts and crafts by 250 of the west coast’s top art designers and creators, top local food and drinks with the Bay’s best food trucks and vendors, premium wine, seasonal craft beer, and signature cocktails, artisan specialty food makers, kids attractions, new interactive activations like a collaboration paint wall with live DJ keeping the groove going, and fun traditions like a competition of local waiters who race up the hill on Webster Street with their serving tray competing to be the fastest to the finish line.

What is the expected attendance and demographics of the event?

The expected attendance of the 2023 Union Street Festival is 150,000 people throughout the course of the weekend. Given the nature of the area the historic Cow Hollow district offers a great opportunity to market your brand to a higher than average household income at $270,000 and a wide range of ages. The median age is 33 years old and 54% are female.

Is the event free admission?

This is a free event with no admission cost!

Who is the event promoter?

Miramar Events based in the San Francisco Bay Area is the 2023 Union Street Festival event producer. Miramar Events is a creative agency whose expertise encompasses developing, managing and leveraging all facets in the marketing, promotion, production, strategic planning and sponsorship sales of special events. Founded in 1986, we’re involved in events that bring people together, inspire them, and stimulate their minds. Our events are well-established in the San Francisco Bay Area marketplace, enjoying widespread support among corporate sponsors, print, broadcast and digital media, and millions of consumers in the region. We have a proven track record providing exceptional services to a broad base of clients including consumer product companies, municipal agencies, and civic and charitable organizations. For more information please visit:

How is the event promoted?

TV, radio, newspaper, magazine, online, and social media. 

Are the special attractions or aspects of the event that can be sponsored?

The Union Street Festival is San Francisco largest and longest running streeet fair and offers an exceptional platform for live consumer engagement. We offer a variety of opportunities for brands and businesses to align and integrate their brands and products with impactful tie-ins and offer a wide range of possibilities, from branding specific assets and areas of the event like entertainment stages, beverage tents, kids funzone, and other themed areas all with prominent, big splash branding to special ancillary events like sponsoring the famed waiters race, which takes place on Sunday June 4th at noon. The waiters race is an engaging, high-energy event where local restaurant and bar waiters compete to race up Webster Street for the fastest time while carrying their waiters tray loaded up with glasses. Always a big hit with festivalgoers. We welcome the opportunity to customize a sponsorship package to fit your goals, parameters and budget.

Will the event still take place if there is inclement weather?

Union Street Festival is a rain or shine event.

What is the weather typically like during the event?

The average weather for Union Street Festival is a pleasant 70 degrees and is historically a sunny month with an average of 25 days of sunshine throughout the month.

How soon could I start setting up my display or space?

Setup can begin at 6am Saturday June 3rd after the street closure takes place (Earlier setup can be prearranged with Miramar Events for large scale activations). Sponsors and exhibitors must be setup and in place and vehicles removed from the event site by 9am to allow time for the event to open to the public. Cleanup and removal of product from your space between Saturday night and Sunday morning can begin after the event closes Saturday can begin starting at 7pm. Sponsors and exhibitors must be set back up on Sunday by 9am to allow time and space for the event to the public. The final breakdown for the event and removal of your belongings can begin Sunday after 6:30pm or when access is allowed by event security. Please have everything removed from the street by 9pm to aid in the reopening of the street.

Can I rent things like tents and tables from Miramar Events for the event?

We always go the extra mile for our clients and are happy to coordinate and manage arrangements for tents, tables and chairs for our clients. There is an additional cost attached to these items unless they’re included in your contract. Our inhouse branding agency can also help guide your organization in producing event signage and more. Let us know if you would like help in ensuring your event activation goes smoothly and successfully.

Is parking available?

There is no dedicated onsite parking available, and highly recommend public transportation or ride sharing for your event specialists. If you need to drive to the event there are two parking garages we recommend: Lombard Street Garage - Lot #202 – 8 minute walk to event edge 2055 Lombard St., San Francisco CA 94123 Pierce Street Garage - Lot #206 – 10 minute walk to event edge 3236 Pierce St, San Francisco, CA 94123 We also recommend checking out – which helps you book the lots above in advance

Is power available on site?

There is no street power onsite and if you need power for your onsite activation we highly recommend renting or bringing a whisper-quiet generator, battery pack or power station. The use of generators is only allowed if approved by Miramar Events and the San Francisco Fire Department prior to the event and only in full compliance with code and guidelines. FIRE DEPARTMENT REQUIREMENTS FOR GENERATORS — PLEASE READ CAREFULLY TO BE SURE YOU'RE IN COMPLIANCE: •Generators must be placed 20’ away from other vendors and structures; •Sponsors and exhibitors must have a 40B:C fire extinguisher with the generator; •Sponsors and exhibitors must create a 10’ safety perimeter (barricades, fencing, cones, caution tape) to block off public access to the generator; •Sponsors and exhibitors may not have any additional fuel stored on site or brought onto the site once the event starts; •Sponsors and exhibitors must place rubber matting or some protective safety layer over any extension cord or cable; and •Grounding rods are required in some cases depending on the type of generator. If you require power for your activation let us know so we can discuss details and ensure everything goes smoothly.

Is there overnight security?

Saturday night there will be an overnight security team patrolling the streets. We still recommend to our sponsors that they always take the necessary precautions when leaving out items overnight and strongly recommend any valuables be taken home at the end of the event. While we always strive to provide the best possible environment for our clients to market their products we do like to remind everyone that if you decide to leave anything in your event space overnight that Miramar Events or Union Street Association is not liable for any damage or theft that could happen overnight.

What are the COVID-19 protocols?

We want to ensure the safety of our guests and vendors and take sanitation and health very seriously. We recommend that attendees, and vendors use proper hygiene and ensure they are washing their hands properly, using sanitation ointments like denatured alcohol when handling items between clients shopping in your booth. We encourage keeping a safe distance and recommend the use of face coverings. If you are feeling unwell before the event we ask that our vendors take a covid test to ensure they are not infected with Covid-19 and spreading it to other patrons and vendors. If you test positive for covid-19 before the event please send us your positive test and the event management staff will work with you to help ensure either a safe breakdown of your items before the event opens back up Sunday morning or if before the event to help reimburse your space fee.

Who is the beneficiary for the event?

The event beneficiary is the non-profit Union Street Association. The Union Street Association consists of a membership of local businesses led by a 7-member board of directors. Their primary efforts are directed towards preservation of the historic architecture of the area, beautification and maintenance of the street, business support, guidance, and lobbying on behalf of their local merchants. For more information please check out their website for more info

What other events does Miramar Events produce?

The 2023 Event lineup for Miramar Events includes the Pacific Coast Dream Machines on April 30th at the Half Moon Bay Airport, The Mountain View Art and Wine Festival on September 9 and 10, The Half Moon Bay Art and Pumpkin Festival October 14 and 15, and the Holly Jolly Palooza in Pacifica December 9 and 10.

Who do I contact if I have questions regarding the event?

Please reach out to us through our contact page on our website for a quick response as our whole team has access to this contact form.

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